Wednesday, August 1, 2012

Human Powered Search

Jason Calacanis seems to have a special place in his heart for librarians.  Or at least he should because the type of tech businesses he starts.

Among other things Calacanis is a venture capitalist and tech entrepreneur.  I’ve been keeping a loose eye on him since he launched Maholo.  Maholo is interesting because it functions as a cross between online answer platforms (like Yahoo! Answers) and a search engine, but also incorporates human curated content.  Essentially it packages results on a topic from a variety of places into a single, authoritative source.  Sounds rather like reference services to me. 

The Mercenary Philosopher pointed me to his latest startup this week, a project called Launch.  Librarians, particularly special librarians, will recognize this as the alert services we’ve provided to our clients for decades.   

Surrounding both projects is the concept of “human-powered search” results, which I think is particularly intriguing.  I’ve struggled over the last ten years with both friends and The Company to justify why I became a librarian.  Their approach is that the search engine can power any kind of knowledge discovery needed.  Calacanis, however, seems to understand that machines and human working together can produce information discovery that neither could alone. 

I wonder if he’s hiring…